Myth: Energy efficiency doesn’t sell to home buyers and it doesn’t enhance the future sales price of the home.
Fact
If this is true, why is the NAHB supporting voluntary programs like Energy Star and its own Green Building Guidelines?
NAHB’s own polling confirms that energy efficiency DOES sell to home buyers. The 2/14/2008 BuilderOnline reports: “Home Buyers Willing to Pay for Energy Efficiency. New NAHB study of consumers reports that 51 percent willing to pay up to $11,000 more if energy costs are reduced $1,000 annually.”
In times of skyrocketing energy costs like these, it’s hard to believe that energy efficiency wouldn’t be one of a new home’s major selling points.
However, there’s no debate that – unlike marble countertops and crown molding – energy efficiency pays monthly dividends throughout a home’s life via the positive cash flow of more stable utility costs.
NAHB’s own polling confirms that energy efficiency DOES sell to home buyers. The 2/14/2008 BuilderOnline reports: “Home Buyers Willing to Pay for Energy Efficiency. New NAHB study of consumers reports that 51 percent willing to pay up to $11,000 more if energy costs are reduced $1,000 annually.”
In times of skyrocketing energy costs like these, it’s hard to believe that energy efficiency wouldn’t be one of a new home’s major selling points.
However, there’s no debate that – unlike marble countertops and crown molding – energy efficiency pays monthly dividends throughout a home’s life via the positive cash flow of more stable utility costs.
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